The Art Of Storytelling

Luxury brands provoke a sense of dream and storytelling through their advertising campaigns. It has become more and more common to see behind the scene videos or the making of a product. For example Tod’s, created a video on the inspiration behind their Tod’s Tattoo capsule collection. The video does a fantastic job in showing… Continue reading The Art Of Storytelling

See now, buy now: Immediate Shopping

In an age in which we have immediate access to everything, it is no surprise luxury brands have decided to follow this trend. In recent years, brands like Burberry and Tommy Hilfiger have ventured into the trend of making their products available immediately after the runway show. This new practice is called see now, buy… Continue reading See now, buy now: Immediate Shopping