See now, buy now: Immediate Shopping

In an age in which we have immediate access to everything, it is no surprise luxury brands have decided to follow this trend. In recent years, brands like Burberry and Tommy Hilfiger have ventured into the trend of making their products available immediately after the runway show. This new practice is called see now, buy… Continue reading See now, buy now: Immediate Shopping

Masstige: luxury for the masses

Masstige refers to the action in which a luxury brand collaborates with a mass-market brand to produce to a collection. The word masstige comes from the combination of the two words “mass” and “prestige”. The Swedish fast fashion multinational company, H&M, began the trend of guest-designer collaborations in 2004 with Karl Lagerfeld. Since then, H&M… Continue reading Masstige: luxury for the masses