Masstige: luxury for the masses

Masstige refers to the action in which a luxury brand collaborates with a mass-market brand to produce to a collection. The word masstige comes from the combination of the two words “mass” and “prestige”. The Swedish fast fashion multinational company, H&M, began the trend of guest-designer collaborations in 2004 with Karl Lagerfeld. Since then, H&M… Continue reading Masstige: luxury for the masses